Choosing the right ice cream cups feels overwhelming. A bad choice can hurt your brand's image and your bottom line, leading to a poor customer experience.
Focus on four key areas: a reliable supplier with safety certifications1, a high-performance material like PLA-lined paper2, strategic sizing to create value tiers3, and custom branding to build your identity4.

I have seen so many passionate entrepreneurs create amazing ice cream. They obsess over every ingredient. But then they put their masterpiece in a cheap, generic cup. This is a huge mistake. The cup is the first thing your customer touches; it's their first impression of your quality. As an engineer with over 15 years in this industry, I can tell you that the right cup is a critical operational tool and a powerful brand ambassador. Let me walk you through how to choose the perfect one.
How Do You Find a Supplier That is a Partner, Not Just a Vendor?
A bad supplier means late deliveries, inconsistent quality, and no support. This can damage your reputation with customers and ultimately stop your business from growing.
Look for a manufacturer with 20+ years of experience, key safety certifications (FDA, BRC)5, low MOQs for custom prints6, and proven international shipping capabilities to support your growth.

Your supplier is the foundation of your entire packaging strategy. In my experience, the most successful brands don't just look for a vendor to sell them products; they look for a partner. A vendor takes your order. A partner invests in your success. They ask the right questions and help you avoid common mistakes. When you are looking for this partner, there are a few non-negotiable things you must look for. These guarantee that you are working with a professional who can deliver on their promises and help you scale your business safely and effectively. Your reputation depends on it.
| Feature to Look For | Why It Is Critical |
|---|---|
| Proven Expertise (20+ Yrs) | They have perfected their process and can solve complex problems reliably. |
| Safety Certifications (FDA, BRC) | This is a non-negotiable guarantee that your cups are food-safe. |
| Low MOQ for Custom Prints | Gives you the flexibility to test designs without a huge investment. |
| Global Logistics Experience | They can support your business as you grow and expand into new markets. |
What Cup Material Can Handle Ice Cream and Also Tell Your Story?
Flimsy paper cups leak and get soggy from condensation. This creates a messy, unpleasant experience for your customers and makes your premium product feel cheap.
The best cups use thick, 300gsm+ FSC-certified paperboard7. Choose a PLA lining for a "compostable" story or an Aqueous coating for a "100% plastic-free" message. Consider double-coating to fight condensation8.

Ice cream is a tough product to package. It is cold, wet, and creates condensation. The material you choose has to perform perfectly while also aligning with your brand's values. As an engineer, I focus on performance first. The foundation of a great cup is thick, high-quality paperboard. Look for a weight of 300gsm (grams per square meter) or higher. This provides the rigidity a cup needs to feel sturdy. Then, you choose the right lining to make it waterproof and tell your sustainability story.
Your Eco-Lining Options
| Lining Type | Technology | Your Brand Story |
|---|---|---|
| PE Lining | Standard, effective plastic lining. | The most economical choice. |
| PLA Lining | A plant-based, compostable bioplastic. | "We are a green, compostable brand." |
| Aqueous Coating | A water-based, plastic-free barrier. | "We are a cutting-edge, 100% plastic-free brand." |
For the ultimate customer experience on a hot day, I recommend double-coated cups. An extra coating on the outside of the cup prevents condensation from making the cup soft.
What Cup Sizes Should You Offer for Maximum Profit and Portion Control?
Using only one cup size is not a good strategy. You either lose money on small single-scoop orders or you miss out on chances to upsell customers to a larger, more profitable size.
Offer at least three distinct sizes. Use 3-5oz for kids or samples9, 6-8oz for standard one or two-scoop servings10, and 10-12oz+ for large sundaes11. This creates clear "value tiers".

Cup size is a strategic decision that directly impacts your profits and your customers' choices. I always advise my clients to offer at least three distinct sizes. This simple strategy does something very powerful: it creates "value tiers." When a customer sees a Small, Medium, and Large option, it's very easy for them to understand the price difference and decide if they want to "upgrade" their experience. A single cup size gives them no choice and no incentive to spend more. Offering a range also allows you to perfect your portion control, ensuring consistency and protecting your margins on every single sale.
A Common Sizing Strategy
| Size Range | Ideal Use | Strategic Purpose |
|---|---|---|
| 3oz - 5oz (90-150ml) | Kids Scoop / Samples | Perfect portion control. Low-cost entry point. |
| 6oz - 8oz (180-240ml) | Your "Standard" Size | The most popular choice, your everyday workhorse. |
| 10oz - 12oz+ (300-360ml+) | Large / Sundae / To-Go | High-profit, indulgent upsell option. |
Why is Custom Branding on Your Cups an Absolute Must-Have?
Blank cups make your premium, artisanal ice cream look cheap and generic. You miss out on a powerful free marketing opportunity every single time a customer leaves your shop.
Branded cups instantly make you look more professional. They turn every customer into a walking billboard for your brand and create beautiful, shareable moments for social media.

A blank cup serves ice cream. A branded cup builds a brand. Please do not think of custom printing as an expense. It is your most powerful and cost-effective marketing tool. I worked with a small, independent shop that was struggling to compete with a large chain nearby. We created a beautiful, unique custom cup for them. Suddenly, their brand looked just as professional. Customers started taking photos of the cups. People would see others walking down the street with their branded cup and ask, "Where did you get that?" Every single cup became a mini-billboard. This is why it is so important to find a supplier who offers high-quality printing with a low Minimum Order Quantity (MOQ). It allows even small shops to have world-class branding and compete with anyone.
Conclusion
The right cup is an investment in your brand's future. By focusing on your supplier, material, size, and branding, you create an experience that drives growth and delights customers.
Understanding the importance of certified suppliers can enhance your product quality and customer trust. ↩
Learn how PLA-lined paper can improve your product's sustainability and performance. ↩
Discover how effective sizing strategies can boost your sales and customer satisfaction. ↩
Explore how custom branding can elevate your brand perception and customer loyalty. ↩
Understanding these certifications can ensure your products meet safety standards. ↩
Find out how low minimum order quantities can help small businesses test designs affordably. ↩
Discover the benefits of using high-quality, sustainable materials for your products. ↩
Understand the technical advantages of double-coating for a better customer experience. ↩
Learn how offering the right sizes can enhance customer satisfaction and sales. ↩
Explore the reasons behind popular serving sizes and their impact on sales. ↩
Find out how larger sizes can increase your profit margins and customer indulgence. ↩
